DHAKA, May 23, 2023 (BSS) - Tanvir A Mishuk, founder and managing director of

Nagad Limited, has received the Kotler Iconic Achiever of the Year-2023 Award
in recognition of his innovation approaches in business management and
exceptional performance in marketing systems.

Kotler Awards, which are named after Dr Philip Kotler, a celebrated marketing
and management guru, have formally been introduced in Bangladesh from this
year to recognise outstanding marketing campaigns, initiatives, and
professionals who have contributed excellently to advance the marketing
landscape in the country.

Planning Minister MA Mannan handed over the prestigious Kotler Award to
Tanvir A Mishuk yesterday at a gala night held at a hotel in the capital
during the Modern Marketing Summit 2023.
 
The event was jointly organised by Northern Education Group and Kotler Impact
Inc., a leading marketing consultancy firm.

After receiving the prestigious award, founder and managing director of Nagad
Tanvir A Mishuk said, "Over the last four years, no expatriate Bangladeshi
will be found who doesn't know the name of Nagad apart from the countrymen,"

"From the beginning, I've done only one thing that I've spoken the language
that people can pick up easily. I spoke and worked in such a way that a
farmer, a laborer could easily understand. In that case, I didn't follow
brand guidelines, colors or any such old rules," he added.

Prime Minister's economic affairs adviser Dr. Mashiur Rahman was present as a
distinguished guest at the programme.

Dr Fahim Kibria, chief marketing officer of Kotlar Impact, and Prof Dr Anwar
Hossain, vice-chancellor of Northern University of Bangladesh, were also
present at the event.

Earlier, the cover of the Bangladesh edition of the book titled "Essentials
of Modern Marketing", written by Professor Philip Kotler, popularly known as
the "father of modern marketing" around the world, was unveiled at the
programme.

Nagad, because of its ground-breaking innovations, has been featured as a
case study in the book, while Tanvir A Mishuk, has worked as a case co-author
for this book.

Mishuk has established himself as an icon among the young entrepreneurs of
the country by establishing several other digital companies including Nagad.

He previously received numerous international accolades, including the
"Fintech Personality of the Year 2022" award by the UK-based Global Brands
Magazine.