DHAKA, Feb 18, 2024 (BSS) - A new boutique store named Jonaki was launched on
Saturday at a posh city hotel under the initiative of a female entrepreneur
who described the outlet as an initiative "designed in Bangladesh, inspired
by France and made in Malaysia".

The launching of the store with its major product being perfumes of different
types carrying the main brand name-Jonaki-- drew a number of connoisseurs of
beauty products and distinguished people including foreign diplomats and
women entrepreneurs at Hotel Intercontinental, where the outlet is located.

The other Jonaki products included women beauty and fashion items including
cotton-printed scarves, which Jonaki's founder and CEO Nasreen Zamir said are
"inspired by motifs and nature of Bangladesh".

"To find that label (Jonaki), a relentless search had to be carried out that
led to the discovery of the word JONAKI, the Bangla name for the inimitable
fireflies that lights up mysteriously in the dark only to disappear and
reappear again," she told the launching ceremony.
 
Nasreen, also the honorary consul of Luxemburg in Bangladesh, said over the
past 30 years she was providing her clients with elegant interior design
solutions contemporary in style and international in use but Jonaki was her
flagship store.
 
"There are many International brands in Bangladesh, none could be called our
own (like the Jonaki)," she said.
 
She launched the boutique by cutting a ribbon along with European Union (EU)
Ambassador and Head of Delegation in Bangladesh Charles Whiteley, Bangladesh
prime minister's Ambassador-at-Large Mohammad Ziauddin and her retired
diplomat husband Ambassador Muhammad Zamir at the hotel lobby.

 
The EU envoy and Nasreen's son Zarif Munir also briefly spoke on the
occasion.