Buyers flock to buy ACs, refrigerators, and fans as temperatures rise. Photo: BSS

KHULNA, March 29, 2025 (BSS) - Khulna markets are witnessing a sharp rise in the sales of air conditioners, refrigerators, rechargeable, and ceiling fans ahead of Eid-ul-Fitr, as customers seek relief from the ongoing heat wave.

April, May, and June mark the peak season for electronic retailers selling cooling appliances, with nearly 90 percent of these products being sold during this period due to rising temperatures since March.

"Most customers have responded positively to the 'Eid Salami Offer-2025,' which provides discounts on air conditioners, refrigerators, TVs, washing machines, and deep freezers. The increasing temperatures in Khulna have significantly boosted the sales of ACs and refrigerators," said Motiur Rahman, Sales Executive at Best Electronics on KDA Avenue.

“Manufacturers and importers have already popularized their products offering instant cash discount and gifts keeping in mind the customers' additional demands during the Eid festival,” he added.

Sabirul Alam, a sales executive of the LG Butterfly showroom at Lower Jessore Road in the city told BSS today that quality and cost-effectiveness of the ACs and fridges are the main reason behind the huge presence of customers at their showrooms.

"Most of the customers are showing keen interest to purchase air conditions due to 36-month bank EMI," he said.

Md Raihan Khan, a sales executive at Walton's showroom in Hadis Park, shared that they have made necessary preparations to meet the last-minute rush of fridge buyers with just a day left before Eid.

While visiting a number of showrooms of electronic goods in city's KDA Avenue area today, this reporter found that the customers have been purchasing fridges of local and foreign brands.

Anisul Islam, a customer of the city's Shatidham area expressed his satisfaction after purchasing a foreign brand deep fridge. 

"It was my dream since long that I will buy a foreign brand deep fridge. It has been made possible for me as my son recently sent money from Malaysia," he added.

Fazal Rahman, a professor at Govt. Azam Khan Commerce College, also joined the shopping spree. "With my bonus and this month's salary, I purchased a deep freezer and a rechargeable fan," he shared.