DHAKA, April 17, 2024 (BSS) – American bakery giant Cinnabon today started its journey in Bangladesh by opening first branch on the ground floor of the Nilufa Heights building on Kemal Ataturk Avenue in the capital's Banani area.

US ambassador to Bangladesh Peter Haas inaugurated the branch, saying it marked a significant stride in strengthening bilateral ties between the United States and Bangladesh. 

Nestled within the vibrant heart of Banani across from the Sheraton Hotel, the tantalizing scent of freshly baked buns wafted through the air, beckoning curious onlookers and seasoned dessert enthusiasts alike, said an information note of the US embassy here. 

With a playful nod to the ambassador's penchant for diplomatic finesse, the ribbon-cutting ceremony unfolded amidst a chorus of cinnamon-infused excitement. 

"Ambassadors often find themselves in sticky situations, but this is one I welcome joining in!" remarked the ambassador, his eyes gleaming with anticipation as he ordered lots of iconic swirls of Cinnabon's signature treats.

"Cinnabon's expansion into this market not only tantalizes taste buds but also bolsters our trade and investment relationship," he remarked, his smile as warm as the gooey centers of the freshly baked buns.

Among the distinguished guests were John Fay, Foreign Commercial Service Officer, and Stephen Ibelli, Public Diplomacy Counselor of the U.S. Embassy, who echoed sentiments of excitement for the growing presence of American franchises in Bangladesh.

"Cinnabon joins a growing number of American franchises interested in operating in Bangladesh," noted Fay, emphasizing the role of American business interested in investing in Bangladesh fostering cultural exchange and economic cooperation.

With a wink and a nod to the future, the ambassador sealed the day's celebrations with a promise of more delectable delights to come. 

"I look forward to seeing other famous American brands bring new options to Bangladesh diners and investing in the market," he declared, his words resonating with the promise of sweet success and savory partnerships on the horizon.