DHAKA, Nov 4, 2024 (BSS) - The US embassy in Dhaka through the United States
Agency for International Development (USAID) today launched its "Healthier in
Motion" campaign to promote health, nutrition, physical fitness and mental
health among women and youth in Bangladesh.
 
The campaign will address social barriers that women and girls face in taking
charge of their own well-being and encourage a more supportive environment to
provide equitable opportunities to thrive.

"For society to reach its full potential, it requires all of us to play a
part to make sure women, girls and young people have equal opportunities to
complete their education, compete in athletics, or fulfill whatever dreams
they choose so they can live their best lives," said USAID Mission Director
Reed Aeschliman while launching the campaign at EMK center in Gulshan.

At the event, Bangladesh national women cricket team captain and "Healthier
in Motion" campaign Ambassador Nigar Sultana Joty shared her inspiring
journey of overcoming challenges to achieve success in athletics.

"Sports not only made me physically and mentally strong, it also helped me to
become financially independent. I hope this campaign inspires many young
women to believe in themselves and pursue their dreams," she said.

Lead singer from the popular band Nemesis Zohad Reza Chowdhury and an
experienced yoga practitioner and founder of Dhaka Flow Shazia Omar also
spoke at the event as campaign ambassadors.

Over the coming months, the "Healthier in Motion" campaign will feature
regional and national outreach events bringing together youth, women and
communities alongside fitness professionals, health experts and celebrities
to champion healthy lifestyles.
 
The campaign will also engage men and boys, encouraging them to champion
women's empowerment and well-being.

In collaboration with "Khelbei Bangladesh" and "Dhaka Flow", "Healthier in
Motion" will also address challenges associated with urbanization, sedentary
lifestyles and climate change issues - and inspire youth to build healthier
habits in a modern world to drive positive change in society.